CHALLENGE

Bleck Design Group collaborated with DYMO to develop a new product line of label printers. 

RESULTS

Based on user research, our industrial design and engineering team developed a family of printers with improved ergonomics, features and performance. We revised the paper path from flat to visible to the user, resulting in an intuitive user interface. The unique form is friendly and classic, leading to the longevity of the brand.

BUSINESS IMPACT

Our timeless design built value for Dymo’s brand. Users worldwide consistently cite the beautiful design as an important product feature.  We love hearing that!